A considerable measure of organizations are put off displaying at a public expo on account of the cost. It's actual – building up an incredible public exhibition show, preparing your staff individuals, and venturing out to the occasion itself isn't an exceptionally modest process. In any case, as most types of promoting, with the correct methodology, an expo can be an exceptionally beneficial decision.

Exhibition and events marketing tips

As a leading exhibition stand contractor, we certainly know a thing or two about exhibiting and we want to share that knowledge to help you maximize your exhibiting experience.

This section of our site offers advice, tips, articles, case studies, and infographics, all of which are aimed at helping you get the most out of your exhibiting experience. However, you need to buy into exhibiting in the first place and choose the right event for you.

Why exhibit?

With the correct methodology, each public expo you go to is a chance to radically grow your organization's client base. The general population who go to exchange indicates have a tendency to be roused, keen on the items or administrations your organization offers, and frequently prepared to focus on an arrangement on the spot. To put it plainly, they're substantially more advantageous leads than names and numbers selected of a professional listing. Influence your business objectives to clear to your group before your next expo and request that they produce whatever number leads as could reasonably be expected. A decent show could keep your business group occupied for quite a long time associating with prospects and finalizing negotiations.

  • Build up key deals objectives before the occasion to give your group a target
  • Connect with all guests to your show, as they could transform into clients. 
  • Keep notes of your connections with the goal that you can catch up after the occasion.

Exhibitions are the most effective face-to-face communication tool in the marketing mix. Exhibitions bring together suppliers, buyers, purchase influencers, consultants and the media, and provide a platform to launch new products, generate media coverage, build brand awareness, generate leads and retain existing customers. Visitors have taken the time and effort to attend the exhibition, so they are all serious prospects. Before making a commitment to exhibit, make sure you have set specific objectives for what you want to achieve.


Most traditions and exchange demonstrates have a particular market or specialty they concentrate on. By displaying at prevalent public exhibitions inside your industry, the chances are high that you'll have introduction to a crowd of people that is probably going to have an enthusiasm for your item or benefits and are prepared to purchase. Continuously have a remark at an expo. It doesn't make a difference in the event that you just bring your most recent items or have a wide assortment of items to pick, the chance to create deals shouldn't be lost since you didn't have something for them to purchase. Try not to pass up a great opportunity for that deal!

  • Generate sales leads
  • Achieve direct sales
  • Build a contact database

Customer relationships

With regards to making a choice, nothing can rival up close and personal relation. Exchange demonstrates furnish chances to draw in with current clients and participants. It doesn't make a difference whether you're promoting an administration or offering your new item, an in-person introduction and short inquiry based discussion thereafter can help you to bring home the bacon rapidly versus an email sharing the most recent deals promo. This makes pre-demonstrate arranging key to public expo achievement. In the event that you have a worker who is a characteristic at "turning on the appeal" or one who is awesome at relationship offering, ought to be an easy decision on them being a piece of the business group. The cost to conveying them to your next public exhibition occasion could pay for itself inside hours of the show beginning.

  • Build relationships with current customers
  • Educate customers
  • Up-sell and cross-sell customers
  • Collect customer testimonials
  • Re-sell to lapsed customers

Market research

  • Market test a new product
  • Research your marketing campaign
  • Test market awareness and perceptions

Media relations/PR

  • Generate media coverage
  • Build relationships with key editors and journalists

Brand building

Branding is the main part of business achievement, particularly in ventures that rely upon trust and notoriety. Displaying at a public expo is an awesome approach to tell your industry that your organization is not kidding, dependable, and sufficiently vast to manage the cost of its own quality at driving occasions and gatherings. By utilizing your display deliberately, you can even position your organization as being a piece of a specialty inside your market. Situating your corner by your industry's 'blue chip' organizations makes an effective mental picture that can enable your organization to move from 'startup' to 'built up mark' according to your clients.

  • Create or raise market awareness
  • Position or re-position your brand
  • Educate by demonstrating benefits
  • Boost financial analyst/investor perceptions
  • Develop new markets

Channel building and support

  • Identify and recruit new distributors or partners
  • Support your current sales channels
  • Build your reputation as a partner

Where to exhibit?

  • Research which type of show is best for your business and which will give you the best return on investment. Evaluate the exhibition and whether it is right for you by asking yourself these questions:
  • Who is organizing the event? How established and credible is the organizer? Does it run any other events?
  • Find out how the organizers attract visitors. Do they count on past attendees to advertise? Employ caution with new exhibitions and do your homework.
  • Contact the organizers for specific information on the exhibition, including number of past attendees, who will be attending this year, and details on how many and who will be exhibiting.
  • Who is the target audience? Will you meet the potential customers? How long has the event been running?
  • Is it a premier event? Is it perceived in the industry as credible?
  • What are other events in the market? How does this event compare to its competitors? Does this event clash with any of them?
  • What about your competitors? Is the event made up of rival companies or competing products?
  • What are they doing? How many rival companies or competing products will be present? What is their commitment to and exposure at the event?
  • Who are your competitors aiming to target? What visitors will they be interested in?
  • Will the event give you leads? If so, what kind? Sales? General enquiries?
  • Does this event work well with your overall marketing strategy?
  • What are the PR opportunities? Trade magazines? Show website? Promotional leaflets? Appointments with journalists?
  • How will this event make a difference to your brand? Is there an opportunity for branding the venue? Will visitors be sufficiently exposed to your brand? Does the event work with your brand strategy?
  • Should you really be at this event? Is it something you need to be at because it will generate leads, promote your brand, etc.? Or is just something you would like to do?